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  • Adaptive Planning using Impact Mapping

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Adaptive Planning using Impact Mapping

Speaker: Sriram Natesan, Nancy Wu

Duration: 90 min

Track: Product



Have you ever felt you don't quite understand WHY you work on things that you do and HOW it actually supports your business' goals?

Most (if not all) of us might agree that creating a shared understanding of the vision and goals is critical to the success of the organization. But how do we do it?

From our experience coaching Product Owners and Product Managers over the years, many of them struggle with creating or articulating the business goals and how each of their product increments support them. It turned out that some of them were just taking marching orders from the powers that be, they didn't know (the goals) for themselves and their teams are left in the dark. This challenge is amplified by lack of definition and communication of measures of success to validate that the product increment is indeed contributing to the business objectives.

These factors make it hard to answer questions like "Should we start working on this?" or "Should we continue working on that?".

Fortunately, a technique like Impact Mapping helps overcome this challenge. Impact Mapping is a simple but powerful way of visualizing the mapping of the business goals or objectives down to the product increments that teams work on. It is a great tool that lends well to having meaningful dialogues between business, technology and other stakeholders, and most importantly useful for adaptive planning of what gets worked on or what should be stopped.

In this session, we will share what Impact Mapping is and how to create one. By the end of the session, you will pick up enough knowledge through the process of creating an impact map to try it at work.

This session is suitable for anyone that is interested in learning a technique to create connections between business goals and deliverables.


Sriram Natesan

Sriram helps teams and organizations deliver value to customers and business to accomplish their goals. He has a background in windows/web development and traditional Project Management prior to embarking on his Agile journey as a ScrumMaster.

He has coached multiple teams, business units and organizations in their Agile adoption/ transformation.

He is passionate about iterative and incremental product development. An ardent believer in continuous learning, he seeks to learn new concepts that help delivering products and creates an impact for customers. He loves to attend meetups and events around Agile/Scrum/Lean and engage in intellectually stimulating conversations with practitioners, aspirants and enthusiasts from around the world.

Sriram is a SAFe SPC, ICAgile certified Agile Coach (ICP-ACC), SAFe Agilist (SA), Certified Scrum Professional (CSP), Certified ScrumMaster (CSM), Project Management Professional (PMP) and Microsoft Certified Professional (MCP).

Nancy Wu

Enjoy supporting teams, pushing past boundaries to fail fast, learn fast. Approach from a coaching stance, switching between the roles of a facilitator, mentor, teacher or therapist as needed.

Interject playful elements whenever possible, while being mindful of individual comfort level.